Maximize Campaign Optimization Productivity

More time pulling data means less time analyzing. Algorithmic Optimization Support Mechanism to streamline campaign analysis across performance optimization levers that influence targeting and paid media costs. Enable Agents two double their capacity for ad campaigns.

Identify Shadow Inventory

Drive Performance and IO Renewals

Assess and Operate

Improve digital ad campaign effectiveness

Identify over/under priced inventory segments

Scale Long Tail Self-Serve Market Interventions

Campaign setup

I/O Creation, Trafficking & Auditing
Audience ID and syndication to scale localized reach
Content localization & dynamic creative enablement
Ad Trafficking and measurement enablement
3rd Party Tag mapping for tracking
Metadata Programming (Search Terms, Key Values, Cities/Zip Codes, etc.)
Digital asset testing labs and QA gate design
Creative Verification and Validation

Live Campaign Management

Campaign Analysis & Optimization
Campaign Pace Management & Fulfillment (CPM, CPC, vCPM)
Pace/RTB Management & Budget Clearance
Brand Safety Monitoring (IVT, Viewability)

Billing

Invoice Generation and QA
Third Party Billing Reconciliation

Intelligent Process Automation

Sales Stack

Automated Launch Verification

Assess and Operate

Algorithm based campaign decision support

Lift CPMs yielded from direct and programmatic markets

Automated setup for DSPs

Get started today

Unlock the full potential of your ad systems.