Reimagine Owned & Operated Ad Network Design

Undefined ad slots and audiences are difficult to productize to drive effective marketing outcomes. RevHouse helps clients assess owned and operated properties to define a target state implementation project to institute multi-variate targeting capabilities that raises product value.

Identify Shadow Inventory

Activate Shadow Inventories

Identify over/under priced inventory segments

Lift CPMs yielded from Open RTB Ad exchanges

Assess and Operate

1st Party data discovery and activation

Ad Tech Implementation Service

  • Ad Network Architecture Design/Re-Design
  • Adserver Implementation guidance/ ITĀ provisions.
  • Wireframe design
  • Pre-Pid/ Header Bidding Setup for unified RTBĀ demand.
  • SDK Implementation to enhance Mobile App targeting
  • Device testing, Debugging, and UAT
  • 1st Party audience passage to adserver and/or DSP
  • Tag Manegment to implement 3rd Party measurement and/or retargeting

Inventory Management

  • Tier 1 inventory productization and optimization.
  • Tier 2 inventory segmenation for programmatic UIs/storefronts
  • 1st Party Audience Library Developement to enable point and click setup for campaigns.
  • Compliance Mechanisms to mitigate IVT
  • White List/Black List Management
  • Viewability Monitoring and risk mitigation.

Connectivity and iPaaS to multiply the value of your investments

Integration Platform as a Service for API Led Integration of your entire tech stack.

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Unlock the full potential of your ad systems.

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